The importance of long tail keyword for small business success.
If you search for any money making keyword in the search engine, you will see static websites ranking well for almost all of the keywords with the exception of "make money online." The reason is simple. Websites are build either as business models or as an online supporting arm of an offline business. And if their business requires search engine traffic, businessmen make sure that their websites rank well in search engines and they take the help of professionals to achieve this goal. Bloggers have very little chance of competing with businessmen.
The other reason for this is the junk filled in the blogs. Search engines like Google would not like the online searchers landing into all junk. They are constantly upgrading the search engine algorithms to make sure that authoritative websites rank well for all the money making keywords
Businessmen always possess a good focus on their business and neglect the long tail keywords. This is the reason why you should target long-tail keywords at the beginning when you start your blog as a small business. They say that long tail keywords convert well and you can start making money right from the beginning. You have to put a lot of effort to gain authority and rank well for one good money making. With the same effort, you can rank well for hundreds of long tail money making keywords.
Focus on long tail money making keywords at the beginning until your blog gains some authority as a small business.
Showing posts with label small business model. Show all posts
Showing posts with label small business model. Show all posts
Friday, December 12, 2008
Thursday, December 11, 2008
Small Business With Your Personal Blog
How to Convert Your Personal Blog into a Small Business.
Earlier in this blog, I have said that only niche blogs and MFA blogs work well as a small business model, but you can also convert your personal blogs into small businesses. In my research, I have found that many of the personal blogs does have potential of turning into a small businesses.
The reason is simple. As we spend most of our time working to make money which is our profession, we tend to write about our professions. We write about money in our personal blogs, we write about our hobbies, we write about personal battles like illness in the family. Without knowing we write about many things which will be useful for other people looking for answers. And that is why even personal blogs have the potential of a business.
Identifying the posts which have this value of business in your personal blog and optimizing them with keyword tweaking and back links, you can turn your blog into a business. You can monetize your blog either with adsense or affiliate links. You don't have to sell actively. Visitors click on the ads either inspired by your post or disappointed by your post if it is not giving the answer they are looking for. Active selling by recommending the product is altogether is a different style of business.
Okay.... I know I have strayed. Coming back to converting personal blog into business. For example, if you are a rancher you will naturally write a lot about your ranch, problems you encountered and the solutions you found etc. Just going to a keyword tool and punching in "ranch" and "rancher" will give you a number of keywords. You can select suitable long tail keywords, go back to the posts your have written about your ranch and tweak them into the post.
If you have a lot of links for the posts, these keywords will start bringing visitors to your blog. If you don't have links, you have to market your blogs. I will write about marketing your small business in a different post. Once the visitors are there, you can monetize your blog. How much you can make depends on value of the keyword and numbers of visitors. I have micro small businesses in real life. I have a micro business model which takes care of only my car's annual insurance, I am keeping it because I am absolutely not spending any time to maintain it. Do not neglect anything which can make you money without spending time. The time we spend in this world is very little and spending majority of our time working for money is not wise.
Build your personal blog into a business now.
Earlier in this blog, I have said that only niche blogs and MFA blogs work well as a small business model, but you can also convert your personal blogs into small businesses. In my research, I have found that many of the personal blogs does have potential of turning into a small businesses.
The reason is simple. As we spend most of our time working to make money which is our profession, we tend to write about our professions. We write about money in our personal blogs, we write about our hobbies, we write about personal battles like illness in the family. Without knowing we write about many things which will be useful for other people looking for answers. And that is why even personal blogs have the potential of a business.
Identifying the posts which have this value of business in your personal blog and optimizing them with keyword tweaking and back links, you can turn your blog into a business. You can monetize your blog either with adsense or affiliate links. You don't have to sell actively. Visitors click on the ads either inspired by your post or disappointed by your post if it is not giving the answer they are looking for. Active selling by recommending the product is altogether is a different style of business.
Okay.... I know I have strayed. Coming back to converting personal blog into business. For example, if you are a rancher you will naturally write a lot about your ranch, problems you encountered and the solutions you found etc. Just going to a keyword tool and punching in "ranch" and "rancher" will give you a number of keywords. You can select suitable long tail keywords, go back to the posts your have written about your ranch and tweak them into the post.
If you have a lot of links for the posts, these keywords will start bringing visitors to your blog. If you don't have links, you have to market your blogs. I will write about marketing your small business in a different post. Once the visitors are there, you can monetize your blog. How much you can make depends on value of the keyword and numbers of visitors. I have micro small businesses in real life. I have a micro business model which takes care of only my car's annual insurance, I am keeping it because I am absolutely not spending any time to maintain it. Do not neglect anything which can make you money without spending time. The time we spend in this world is very little and spending majority of our time working for money is not wise.
Build your personal blog into a business now.
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